August 6, 2025
ACTIVATE BRINGS IMMERSIVE GAMING EXPERIENCE TO MIAMI SUBURBS
Fastest-Growing Entertainment Brand in the Americas to
Open Second Florida Location in Pembroke Pines
MIAMI (August 6, 2025) – Activate, the world’s first active gaming facility and viral social media sensation, is expanding its Florida footprint with a new location opening in Pembroke Pines. Located at Unit D106-10350 Pines Blvd., the 11,009-square-foot space brings Activate’s signature blend of immersive digital gameplay and high-energy physical challenges to South Florida, following the brand’s successful debut in Orlando earlier this year. Designed for players of all ages, Activate transforms group entertainment into an interactive, adrenaline-fueled experience.
The Pembroke Pines location will feature 14 high-tech game rooms – like the TikTok-famous Mega Grid, Mega Laser, Strike and Control, to name a few – designed to react in real time, keeping players engaged at every turn.
Whether teaming up with friends or competing head-to-head, players can track their progress through RFID wristbands that log every achievement. With new games and challenges added regularly, Activate offers a replayable experience that tests both brainpower and agility.
“Pembroke Pines is an exciting next step for Activate as we continue expanding across Florida,” said Adam Schmidt, Co-Founder and CEO of Activate. “We’re proud to introduce something truly first-of-its-kind to the South Florida entertainment scene: a high-tech, physically engaging experience that blends teamwork, strategy and fun in a way you won’t find anywhere else in the region.”
Since launching in 2017, Activate has become one of the fastest-growing entertainment companies in the world, with over 40 locations across North America, Dubai and the UK. The brand continues to expand globally, further establishing its international presence, with locations opening this year in France, Germany, Norway, Denmark and more.
Check out Pembroke Pines here. For more details on Activate’s dynamic gaming experience, visit playactivate.com or follow @activategames on Instagram and TikTok.
ADDRESS: Unit D106-10350 Pines Blvd., Pembroke Pines, FL 33026
HOURS:
Monday-Thursday: 9:30am-10pm
Friday-Saturday: 9:30am-11pm
Sunday: 9:30am-10pm
ABOUT ACTIVATE
Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively or compete against each other while tracking their achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., London, UK, and Dubai.
